Everyday life is a learning experience for children. That’s why United Way of America and United Way Success By 6® have partnered with the Ad Council, Civitas and Families and Work Institute to create Born Learning™, an innovative public engagement campaign helping parents, caregivers and communities turn everyday moments into fun learning opportunities for young children.

Born Learning connects parents and caregivers with educational material based on cutting-edge research on early childhood development.

Born Learning is a unique national public engagement campaign – built on the logic model that awareness drives education, which leads to action – and eventually to lasting community change.

Awareness – Born Learning includes bilingual nationwide public service announcements (PSAs) – television, radio ads, print ads and targeted billboards – communicating how everyday moments can be learning opportunities for children, and drive parents to www.BornLearning.org for tips, information and resources.

Education – Born Learning educational materials draw from research on early childhood development, transforming the content into bilingual educational tools. Materials include a wide variety of user-friendly tools, tips and answers to help care for young children and maximize learning opportunities.

Action – Hundreds of communities embrace Born Learning as part of their community change efforts. Born Learning provides a visible platform for public policy and supports a mobilization effort that puts research driven products into communities through a national grassroots network that’s creating innovative ideas to help local children.

Some 350 United Ways and other organizations are usingBorn Learning’s multi-media community mobilization toolkit to drive change.Born Learning helps United Way and other community partners boost parent outreach and education; increase awareness about early learning; make the case to opinion leaders; and support new community partnerships.

In Born Learning’s first year, $44.5 million in public service advertising, a content-rich website and a product line of research-based educational materials gave parents, grandparents and caregivers easy action steps to help young children learn. Conservative estimates suggest that:

1.2 million parents have received educational material
153 million women have seen the Born Learning PSAs
122,000 visitors have clicked through www.BornLearning.org 
 
   
Why Focus on Early Learning?
Research shows investing in a child’s success early on is critical, resulting in adults with greater success in life, fewer involvements in crime, higher incomes and higher education levels. Yet almost half of America’s kindergarteners come to school already behind and at risk for failure, according to the U.S. Department of Education. United Way is working to solve this problem.

Born Learning Partners: United Way, United Way Success By 6, the Ad Council, Civitas and Families and Work Institute. It’s an unprecedented partnership, bringing together a nationwide community impact network with the nation’s pre-eminent public service advertiser, a top expert in parent outreach strategies and creative marketing around early childhood, and an unsurpassed research institute that’s translating the latest early learning research into practice.
 
   
Learn More
To find out more about Born Learning, visit www.bornlearning.org or contact us at (908) 725-6640.